Excerpt: "In counterconditioning a maladaptive response is eliminated by establishing a new response in the presence of the stimulus that initially controlled occurrence of the maladaptive response. In a classical study crying in the presence of a rabbit was eliminated by feeding the fearful child and gradually bringing the rabbit into the child's proximity while he ate."
Bufford, Rodger K., "Counterconditioning" (1999). Faculty Publications - Grad School of Clinical Psychology. 299.