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As a pastor of a relatively small church, the writer has been intrigued with the question of why some churches grow, and in the same community, many churches struggle along at the same level of attendance for years. As one looks at the business community, one is confronted with the same similar question. Why do some businesses succeed, when many fail, and yet each handle essentially the same products. The question involves several different aspects of the study of motivation; group dynamics, leadership, the program, spiritual commitment, and individuals themselves. The main subject behind this investigation is the man on the street, the individual who is not involved in any type of church activity. What are his needs and what will appeal to his needs~ With this question in mind, the writer has endeavored to ascertain some basic principles of motivation, which some leaders of growing churches have discovered, either by accident, or by investigation.

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