Faculty Publications - College of Business
Are Universities Promoting Networking Opportunities in Online MBA Programs, and Should They Be?
This study explores promotion of peer/professional networking opportunities in online MBA programs as compared with on-campus MBA programs through content analysis of the landing pages of 152 accredited MBA programs. Results of statistical analysis suggest that online MBA program marketers are not promoting peer/professional networking and relying heavily on promotion of program flexibility and value. This prompts a discussion of whether online MBA program marketers should promote networking more aggressively, whether the meaning of networking as applied to today’s business world needs to be revisited, or both.
Veach, Timothy, "Are Universities Promoting Networking Opportunities in Online MBA Programs, and Should They Be?" (2021). Faculty Publications - College of Business. 140.
Originally published in Journal for Advancing Business Education by the International Accreditation Council for Business Education. Volume 2, Issue 2, (2021) pp. 26-41.