Faculty Publications - College of Business

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This study explores promotion of peer/professional networking opportunities in online MBA programs as compared with on-campus MBA programs through content analysis of the landing pages of 152 accredited MBA programs. Results of statistical analysis suggest that online MBA program marketers are not promoting peer/professional networking and relying heavily on promotion of program flexibility and value. This prompts a discussion of whether online MBA program marketers should promote networking more aggressively, whether the meaning of networking as applied to today’s business world needs to be revisited, or both.


Originally published in Journal for Advancing Business Education by the International Accreditation Council for Business Education. Volume 2, Issue 2, (2021) pp. 26-41.

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