Faculty Publications - College of Business

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Fear is routinely used in organizations and interpersonal relationships as a source of motivation. Some research supports the use of fear to motivate employees to work and to change. However, fear has long lasting negative effects that outweigh the motivation that it produces. This paper proposes and supports the notion of love as a central motivator in place of fear. Inner texture exegesis of 1 John 4:18, along with recent research on love in organizations, supports the move from fear to love. Love produces long lasting effects of inspiration and heart level motivation, increased creativity and effectiveness, and a release of energy. It offers holistic health and growth to individuals. Although replacing fear with love requires a paradigm shift, the effort produces an organizational environment that is more productive and more attractive to employees.

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