Faculty Publications - College of Business

Document Type


Publication Date



The crisis of ethics and values is more evident in the world of business than in any other area. Many people have come to associate capitalism with corporate corruption. From big businesses to mortgage brokers to banking services to Wall Street, greed and self-interest appear unchecked and out of control. While some companies struggle to survive, their senior executives are still receiving staggering salaries, lavish bonuses, and ridiculous perks causing confusion and mistrust within their ranks. The average person can quickly become untrusting at best and disillusioned at worst. At times, it seems that making money at any cost, has become the new goal of business in the 21st century. Is the goal of business to only make money (one-dimensional financial profit)? Is it possible that there is more to business than just to become as rich as you can, as fast as you can, however you can?


Originally published as chapter 15 of Financially Alive: Wealth Creation. Social Responsibility. Biblical Values (Paperback - 300 pages, ISBN: 978-0-9835660-0-7). Boise, ID: Leadership Alive, Inc.


Included in

Business Commons