Date of Award
5-2021
Document Type
Dissertation
Degree Name
Doctor of Business Administration (DBA)
Department
School of Business
First Advisor
Dr. Paul Shelton
Second Advisor
Dr. Gary Dusek
Third Advisor
Dr. Debby Thomas
Abstract
Small and medium enterprises (SMEs) are central to global and domestic economies and are a significant factor in rural economic development. Rural SMEs face unique challenges of geographical location and limited resources requiring strategies that can create an enduring competitive advantage. This study explores market-oriented coopetition as a competitive strategy that forms collaborative relationships between competitors to create value for consumers. Through the analysis of a small cluster of rural SMEs, the focus of this study addresses the underexplored consumer perspective of coopetition events based on quantitative analyses of customer satisfaction and market share.
Recommended Citation
Ritzen, Cassandra A., "Rural Coopetition: A Consumer Perspective of Marketing Activities Involving SMEs" (2021). Doctor of Business Administration (DBA). 42.
https://digitalcommons.georgefox.edu/dbadmin/42
Included in
Business Administration, Management, and Operations Commons, Entrepreneurial and Small Business Operations Commons, Other Business Commons