Date of Award

3-12-2025

Document Type

Project Portfolio

Degree Name

Doctor of Leadership in Global Perspectives (DLd)

Department

Seminary

First Advisor

Clifford Berger, DMin

Second Advisor

Garfield Harvey, DMin

Third Advisor

Jason Swan Clark, DMin, PhD

Abstract

The disconnect between employees and volunteers and an organization’s mission often leads to misalignment, inefficiencies, and reduced engagement. MissionClarity.io is a transformative SaaS platform designed to bridge this gap by enabling leaders to deliver personalized, automated communications tailored to each team member’s learning preferences. By fostering mission alignment at scale, the platform empowers organizations to achieve greater cohesion, productivity, and purpose.

Research revealed that while leaders are deeply connected to their missions, this clarity often diminishes as it is communicated throughout the organization. Traditional communication methods are time-intensive, inconsistent, and fail to account for diverse learning styles. Insights from workshops and stakeholder interviews highlighted the need for a leader-driven, scalable tool that supports consistent and personalized messaging.

Alignment with an organization’s mission can transform culture and outcomes. This vocational experience inspired the creation of MissionClarity.io, a platform that automates mission communication. Leaders input organizational data—such as the mission statement and employee roles—and the system uses advanced technology to generate weekly communications tailored to each employee’s preferences, fostering engagement and deeper connection to the mission.

MissionClarity.io offers immediate benefits by initiating consistent conversations about mission alignment, which were often sporadic or nonexistent. Long-term impacts include higher employee morale, greater alignment with organizational goals, and enhanced operational efficiency. With its scalable design and innovative approach, MissionClarity.io represents a paradigm shift in mission-driven communication, ensuring that leaders can foster a culture of purpose and alignment across their teams.

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