Faculty Publications - College of Business
Document Type
Article
Publication Date
3-1984
Abstract
While a comprehensive review and classification of consumer behavior literature has been called for periodically, none has been forthcoming. This paper attempts partially to rectify this situation. It classifies by several key variables 32 years of consumer behavior literature from selected journals and proceedings.
Recommended Citation
Helgeson, James G.; Kluge, E. Alan; Mager, John; and Taylor, Cherri, "Trends in Consumer Behavior Literature: A Content Analysis" (1984). Faculty Publications - College of Business. 126.
https://digitalcommons.georgefox.edu/gfsb/126
Comments
This is a pre-copyedited, author-produced PDF of an article accepted for publication in the Journal of Consumer Research following peer review. The version of record, "Trends in Consumer Behavior Literature: A Content Analysis," Journal of Consumer Research Vol. 10, No. 4 (Mar., 1984), pp. 449-454, is available online at:
https://www.jstor.org/stable/2488916