While a comprehensive review and classification of consumer behavior literature has been called for periodically, none has been forthcoming. This paper attempts partially to rectify this situation. It classifies by several key variables 32 years of consumer behavior literature from selected journals and proceedings.
Helgeson, James G.; Kluge, E. Alan; Mager, John; and Taylor, Cherri, "Trends in Consumer Behavior Literature: A Content Analysis" (1984). Faculty Publications - College of Business. 126.