Faculty Publications - School of Business

Document Type

Article

Publication Date

3-1984

Abstract

While a comprehensive review and classification of consumer behavior literature has been called for periodically, none has been forthcoming. This paper attempts partially to rectify this situation. It classifies by several key variables 32 years of consumer behavior literature from selected journals and proceedings.

Comments

This is a pre-copyedited, author-produced PDF of an article accepted for publication in the Journal of Consumer Research following peer review. The version of record, "Trends in Consumer Behavior Literature: A Content Analysis," Journal of Consumer Research Vol. 10, No. 4 (Mar., 1984), pp. 449-454, is available online at:

https://www.jstor.org/stable/2488916

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