Date of Award

2-2019

Document Type

Dissertation

Degree Name

Doctor of Ministry (DMin)

Department

Seminary

First Advisor

Julie Dodge, DMin

Second Advisor

Lois Mitchell, PhD

Abstract

As the youngest members of the millennial generation emerge into adulthood, nonprofit organizations have an increased awareness that a generational, philanthropic culture gap exists. Due to a number of factors, including the growth of technology and a significant decrease in consistent charitable giving over the last thirty years, nonprofit organizations are realizing that they need to develop more effective strategies for attracting millennial donors and supporting them in translating their values of fairness, authenticity, and social justice, into active and sustained giving. This dissertation reviews the common behavioral attributes and attitudes of members of the millennial generation, current effective and ineffective methods of engaging this generation in philanthropy and suggests that when nonprofits facilitate opportunities for millennials to experience empathy, consistent giving by millennials will increase. This dissertation offers three proposed solutions for consistently engaging this generation in nonprofit philanthropy based on their behavioral patterns, combined with research which demonstrates that when empathy increases, giving increases, the results of which will have direct implications for nonprofit fundraising.

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