PR Activities of Muslim Organizations in Slovakia: Political and Communication Analysis

Authors

Vadym Sluysar, Zhytomyr Polytechnic State University. ZhytomyrFollow
Oleh Sokolovskyi, Zhytomyr Ivan Franko State UniversityFollow
Serhii Kostiuchkov, Kherson State University. KhersonFollow
Mykola Slyusar, Zhytomyr Polytechnic State University in ZhytomyrFollow

Author ORCID Identifier

Vadym Slyusar - ORCID: 0000-0002-5593-0622

Oleh Sokolovskyi - ORCID: 0000-0003-2228-3040

Serhii Kostiuchkov - ORCID: 0000-0003-1708-643X

Mykola Slyusar - ORCID: 0000-0002-1480-1111

Abstract

The article is dedicated to analyzing the PR activities of Muslim organizations in Slovakia, taking into account the political, social, and communicative context. The authors explore the impact of digital technologies on religious communication, examining the use of social media and traditional media to shape the public image of Islamic organizations. Significant attention is given to the issue of islamophobia and the informational strategies aimed at overcoming negative stereotypes about Muslims. The PR campaigns of the "Islamic Foundation in Slovakia" are analyzed, including their role in interfaith dialogue and combating hate speech. The study addresses political challenges, particularly the populist anti-Islamic rhetoric of Slovak politicians, which affects the image of Muslim communities. The authors emphasize the importance of crisis communication and educational initiatives to improve societal perceptions of Islam in Slovakia.

Recommended Citation

Sluysar, Vadym; Sokolovskyi, Oleh; Kostiuchkov, Serhii; and Slyusar, Mykola (2025) "PR Activities of Muslim Organizations in Slovakia: Political and Communication Analysis," Occasional Papers on Religion in Eastern Europe: Vol. 45 : Iss. 5 , Article 7.
DOI: https://doi.org/10.55221/2693-2229.2637
Available at: https://digitalcommons.georgefox.edu/ree/vol45/iss5/7