Trends in Consumer Behavior Literature: A Content Analysis

James G. Helgeson, Gonzaga University
E. Alan Kluge, George Fox University
John Mager
Cheri Taylor

This is a pre-copyedited, author-produced PDF of an article accepted for publication in the Journal of Consumer Research following peer review. The version of record, "Trends in Consumer Behavior Literature: A Content Analysis," Journal of Consumer Research Vol. 10, No. 4 (Mar., 1984), pp. 449-454, is available online at:

https://www.jstor.org/stable/2488916

Abstract